We were born out of the discovery of shared philosophies on marketing, creative and strategy. Believers in the power of ideas and their exquisite articulation, Peter Charlton and Jeanne McKirchy-Spencer founded Ricochet Partners in 2005, after many years as creative and marketing professionals.

From Leo Burnett to Fahlgren and Swink to Kupper Parker, Peter’s path to Ricochet advanced his creative direction abilities on leading brands like McDonald’s, Tide, Keebler and Pizza Hut, among others. His power to motivate the team to produce creative that aligns with strategy helps clients capture share of mind to carry share of market.

Jeanne’s entrepreneurial experience runs deep. In 1980, she co-founded White Horse Studios, a leading integrated marketing company specializing in website development and interactive advertising. She sold it in 2000, with an impressive client roster and 100+ employees. Her proficiency at developing strategies designed to fulfill specific business objectives allows Ricochet’s creative work to deliver the results our clients’ investments require.

This unique combination of creative and strategy at the executive level guides everything we do at Ricochet. And the outcome is clever creative that impacts target audiences with messaging that drives action.