Portland, OR – Ricochet Partners and Jones Soda today unveiled the new Jones GABA Web site, jonesgaba.com. The site promotes the Seattle company’s new line of tea and fruit juice blends that break new ground in the functional beverage market.
Jones worked with experts in food production and naturopathic medicine to create Jones GABA, the first and only drink in the U.S. with the all-natural amino acid PharmaGABA. Unlike caffeinated energy drinks, Jones GABA helps consumers focus their minds to reduce distractions and stray thoughts. Athletes describe GABA’s effects as producing a relaxed and “in the zone” feeling. Students report less anxiety and higher test scores after taking GABA supplements.
Ricochet jumped at the chance to support this product. “Jones has always been a brand we’ve admired for their avant-garde authentic spirit,” says Jeanne McKirchy-Spencer Chief Strategy Officer. “This step into functional beverages with Jones GABA is a natural extension of the feel great do great mentality that pervades the company.”
The web site is a logical touch point for consumers and the trade to learn about the product and its unique benefit-producing ingredient. “We used the latest AJAX technology to create cool interactive content, but we kept the site focused, intelligent and clear,” said Ricochet account manager Boyd Pearson. “That’s the combination that reinforces the Jones GABA brand and this great new product.”
The Jones GABA Web site includes video interviews with one of the world’s leading authorities on natural medicine, Dr. Michael Murray; testimonials from professional athletes like snowboarder Chanelle Sladics; articles about the history and use of GABA; and a section called “lolFocus,” where users can post and comment on photos with witty remarks about focus.
The Web site also includes links to the Jones Soda store, where consumers can get free shipping on Fiji-Apple, Lemon Honey, Grapefruit and Nectarine flavors of the new Jones GABA beverage as well as buy a wide array of Jones merchandise.
About Jones Soda Co.
Headquartered in Seattle, Washington, Jones Soda Co. sells its Jones Soda products through a distribution network across North America. A leader in the premium soda category, Jones is known for its innovative brand labeling that incorporates different photos sent in from actual consumers. Jones Soda is sold through traditional beverage retailers, but it prefers to show up in places where you’d never expect.
About Ricochet Partners Inc.
Ricochet Partners was established in Portland, Oregon, in 2005 by advertising and marketing industry veterans Peter Charlton and Jeanne McKirchy-Spencer. Ricochet builds strategically planned experiences that tell their clients’ stories through digital, traditional, viral, alternative and social media. Ricochet clients include Jones Soda, Holcim, Sea Gull Lighting, Wordlock, Intel, Adobe, Elecore Architectural Accents, Columbia Distributing, Geocycle, Evergreen Bank, ResponseLogix, and Beatty and Company, among others.
For more information contact: pr@ricochetpartners.com
Ricochet Partners is headquartered in Portland, Oregon.
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