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Top 10 Links of the Week Wednesday Nov 5 2008
By Ricochet Partners

Here are Ricochet Partners' top 10 links of the week:

1. Winner in the 2008 Race...The Internet

2. Four Strategies to Bend Rules on Landing Pages and Double Conversion Rates

3. What Marketers Can Learn From Obama's Campaign

4. Marketing Your Way Through a Recession

5. Social Media Will Change Your Business

6. Opera study: only 4.13% of the web is standards-compliant

7. Advertising agencies warn of tough year ahead

8. Marketing lessons from the US election

9. Google Walks Away from Yahoo Advertising Deal

10. The Future of Content in the Age of Information Overload

>> Read more

Permalink  |  1 Comments Last by Jimmy "Great links!"
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The 6 Laws Of Customer Experience Thursday Nov 6 2008
By Ricochet Partners

Bruce Temkin, a self-professed customer experience change agent; runs a very interesting and informative blog called Customer Experience Matters. It's definitely worth keeping up with, as Bruce posts regularly, and you can learn a lot from him.

In a post on July 22, Bruce posted a fantastic compendium that he put together called The 6 Laws Of Customer Experience. It does an outstanding job of covering what it takes to provide professional service, whether it be to a customer or to an account.

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Rupert Murdoch's Fair and Balanced Take on the State of Media Monday Nov 17 2008
By Boyd Pearson

Say what you will about good old Rupert Murdoch, but he does know a thing or two about media. And over the last couple of weeks, he's been pretty blunt when talking to...


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Top 10 Links of the Week: December 8 - 12 Friday Dec 12 2008
By Boyd Pearson

Here are Ricochet Partner's top 10 links of the week:

1. Nielsen: Text Marketing on Rise

2. Markets tumble as auto bail-out collapses

3. Starbucks won't slug it out in ad wars

4. Mobile Ad Rates Begin to Drop as Inventory Increases

5. eMarketer Again Lowers Social-Net Projection

6. Video Games Catch on as a Fun Way to Improve Health, Manage Disease

7. Top 10 RSS and Syndication Products of 2008

8. YouTube Videos Pull In Real Money

9. Social Media: The People's Choice Awards of the Internet

10. Forrester: Consumers Distrust Corporate Blogs


>> Read more

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Strategy versus Tactics Monday Dec 15 2008
By Jeanne McKirchy-Spencer

While in a meeting with a colleague, an interesting discussion emerged that I think has relevance for many of us. You tell me. In my opinion, the confusion over strategy and tactics remains one of the biggest challenges in marketing practice today. I’ve lost count of the number of times I’ve heard...


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