Attracted to the Pure

June 23, 2015

Could it be that our culture is so starved for honest expressions that we respond to things we swear we never would?

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The New Marketing Tactic

June 19, 2015

There's a new tactic marketing can use to reach target audiences, and it's right under our noses. It's a tactic that conveys a brand's personality in a meaningful way to its recipients. What is it?

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The Art of Misdirection

June 17, 2015

​The art of misdirection is evident in every well told story whether it's in film, jokes, advertising, short stories, marketing, novels or learning. What is it? Why does it work? What's the theory behind it? Let's take a brief look together.

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The Power Couple: Agency + Production Company

June 15, 2015

With the massive need for brand video content, new approaches are being explored impacting agencies, production companies, and brands. Why make it an 'either' 'or' choice? What about the agency and production company as one?

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How Do You Get Personal Before You’re Introduced?

June 12, 2015

Some say brand awareness is an outdated marketing concept to be replaced with one on one marketing. But is there still a place for it as an introduction to a brand?

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7 Ideas That Were Almost Shelved

June 10, 2015

Recognizing a great idea is an ability with which few are graced. The ability to say no, much more widely dispersed. As our Chief Creative Officer Peter Charlton so aptly states, "It takes a good client to make a good ad better, it takes a great client to leave a great ad alone." Here's our list of 7 ads, music, books, and movies where the no's almost won were it not for the great decision makers who ultimately said yes.

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