Learning Partner Search? Ask These 15 Questions

July 17, 2015

Learning should be transformational not constipational. What’s usually missing is creative mastery. But how do you know who’s creative and who isn’t?

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Attracted to the Pure

June 23, 2015

Could it be that our culture is so starved for honest expressions that we respond to things we swear we never would?

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The New Marketing Tactic

June 19, 2015

There's a new tactic marketing can use to reach target audiences, and it's right under our noses. It's a tactic that conveys a brand's personality in a meaningful way to its recipients. What is it?

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The Art of Misdirection

June 17, 2015

​The art of misdirection is evident in every well told story whether it's in film, jokes, advertising, short stories, marketing, novels or learning. What is it? Why does it work? What's the theory behind it? Let's take a brief look together.

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The Power Couple: Agency + Production Company

June 15, 2015

With the massive need for brand video content, new approaches are being explored impacting agencies, production companies, and brands. Why make it an 'either' 'or' choice? What about the agency and production company as one?

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How Do You Get Personal Before You’re Introduced?

June 12, 2015

Some say brand awareness is an outdated marketing concept to be replaced with one on one marketing. But is there still a place for it as an introduction to a brand?

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