Without Strategy, Initiatives are Like Sailboats Without a Rudder.

Wherever the wind takes you is where you’ll end up, and it likely won’t be anywhere near your intended destination. We always begin with strategy.

Well-crafted strategic plans increase the probability your marketing program will fulfill your business objectives. Whether your plan is in place, needs a bit of objective consulting or requires complete development, our marketing consultants will work with you to reduce program risk while optimizing its opportunity for success.

But a great plan without the right creative limits the plan’s ability to accomplish its goals. By infusing our concepts with Clever Relevance™ and Viewer Reward, creative development is guided by a customer centric view that delivers brand messaging in the context of recipient engagement. Our opt-in world requires the carefully constructed invitation to the prospect to participate in brand communications. That invitation is outstanding, brand appropriate creative with prospect valued messaging.

And yet the best strategic plan, with compelling creative can fall short without exemplary execution. Our team brings the experience of seasoned experts who’ve created and produced thousands of national, regional and local tv and radio spots, award winning online advertising, hundreds of web sites, event media, collateral, videos, and more. They’ve branded and re-branded hundreds of companies, developed new brand architectures to optimize company resources and increase brand power in the market. The people of Ricochet have tackled complex projects across media disciplines and vertical market segments delivering creative with maximum impact.