Portland, OR – Ricochet Partners today announced that it has been selected as Agency Of Record by the Jones Soda Co. for Jones GABA. This new functional drink is the only beverage in the U.S. to feature the ingredient GABA, which promotes heightened mental focus.
Ricochet Partners will be responsible for development of all strategy and creative, as well as implementation into trade and consumer facing media, including print, online and POS; web development; alternative initiatives; and social media. The first campaign in support of Jones GABA is scheduled to launch in February, and the beverage will be available for purchase April 1.
“Jones GABA is a great addition to our portfolio, enabling us to leverage our extensive experience in the beverage category, which includes beer, bottled water, energy drinks and even the Kombucha space,” says Peter Charlton, CEO/Chief Creative Officer of Ricochet Partners. “We are especially pleased to be working with Jones Soda Co., which is a recognized leader in innovative marketing and product development in the category.”
Jeanne McKirchy-Spencer Chairman/Chief Strategic Officer added, “GABA is very popular in Japan both as a drink and food additive and we anticipate it will be very successful in the U.S. Functional Beverages have become the fastest growing segment in the industry. Jones is well-positioned to become a category leader by designing a benefit-driven beverage true to the Jones brand. Unlike caffeine and other additives, which can cause anxiety and tension, GABA promotes focus and clarity to enhance a person’s ability to perform well. It’s a one of a kind product that can turn hydration into a step toward self-improvement.”
“Ricochet Partners inherently understood our product, market and needs and presented an integrated strategic and creative plan that made our choice an easy one,” says Joth Ricci, COO of Jones Soda Co. “They demonstrated an understanding of not only GABA, but the Jones Brand, which was critical to our decision,” adds Mike Ginal, Jones GABA Brand Manager.
About Jones Soda Co.
Headquartered in Seattle, Washington, Jones Soda Co., sells its Jones Soda products through its distribution network in select markets across North America. A leader in the premium soda category, Jones is known for its innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers and everywhere you’d never expect to find a soda.
About Ricochet Partners Inc.
Ricochet Partners was established in 2005 by advertising and marketing industry veterans Peter Charlton and Jeanne McKirchy-Spencer. Ricochet builds strategically planned experiences that tell their clients’ stories through digital, traditional, viral, alternative and social media disciplines. Clients include Holcim, Sea Gull Lighting, Earth20, Elecore Architectural Accents, Columbia Distributing, Geocycle, Evergreen Bank, ResponseLogix, Beatty and Company, Adobe and Owens Corning, among others.
For more information contact:
Boyd Pearson
Ricochet Partners
P: 503-220-0212
M: 503-804-5323
boyd@ricochetpartners.com
Ricochet Partners is headquartered in Portland, Oregon.
521 SW 11th Avenue, Portland, Oregon 97205 USA
http://www.ricochetpartners.com