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Top 10 Links of the Week: December 8 - 12

Friday Dec 12 2008
By Boyd Pearson

Here are Ricochet Partner's top 10 links of the week:

1. Nielsen: Text Marketing on Rise

2. Markets tumble as auto bail-out collapses

3. Starbucks won't slug it out in ad wars

4. Mobile Ad Rates Begin to Drop as Inventory Increases

5. eMarketer Again Lowers Social-Net Projection

6. Video Games Catch on as a Fun Way to Improve Health, Manage Disease

7. Top 10 RSS and Syndication Products of 2008

8. YouTube Videos Pull In Real Money

9. Social Media: The People's Choice Awards of the Internet

10. Forrester: Consumers Distrust Corporate Blogs

>> Read more

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Strategy versus Tactics

Monday Dec 15 2008
By Jeanne McKirchy-Spencer

While in a meeting with a colleague, an interesting discussion emerged that I think has relevance for many of us. You tell me. In my opinion, the confusion over strategy and tactics remains one of the biggest challenges in marketing practice today. I’ve lost count of the number of times I’ve heard...

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Making Money by Wearing T-Shirts

Friday Dec 19 2008
By Boyd Pearson

Mark Milian of the Los Angeles Times wrote a brief article about James Sadler’s unique idea of making money just by wearing t-shirts. It’s worth reading for a variety of reasons, but most importantly, it shows...

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Top 10 Links of the Week - December 15 - 19

Friday Dec 19 2008
By Boyd Pearson

Here are Ricochet Partner's top 10 links of the week:

1. Pirates Rejoice: RIAA Drops Lawsuits, Makes Deal with ISPs

2. For 2008, one big story with countless angles

3. Advertisers Face Hurdles on Social Networking Sites

4. Google Wants Its Own Fast Track on the Web

5. Selling ideas to a big company

6. The World Is Flat — and Mobile

7. Stories of the Year

8. The 8th Annual Year in Ideas

9. Apple: no Jobs keynote, 2009 our last Macworld Expo

10. Bush OKs $17.4B Detroit Rescue Plan

>> Read more

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France to give teens free newspaper subscriptions

Deloitte Issues 2009 Media Predictions

Cuts Coming Next Week at 'The Wall Street Journal'

Searching for Profitable Business Models

Reed Business Information lays off 7 percent

News Corp.’s Murdoch Says No Hiding From Credit Wo

Hollywood 2.0

MySpace fights Yahoo and MSN for ad cash

House Kills Bill to Delay Switch to Digital TV

Decision time is looming for the Murdoch family

See Previous Top 10s

Strategy Versus Tactics

The Convergence of PR and Marketing

The Differentiation Lifecycle

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Driving Directions

We’re located at 521 SW 11th Suite 400 in Portland, Oregon. Traveling on I-5 South or I-84 take the CITY CENTER EXIT and follow the signs onto the MORRISON BRIDGE and downtown Portland. You will be on WASHINGTON ST. when you come off the bridge. Proceed to SW 11TH and take a LEFT. Ricochet Partners is between WASHINGTON and ALDER on the right.

Traveling on I-5 North take EXIT 299B toward City Center and merge onto I-405 N. Then take EXIT 2A where you will make a slight right turn onto SW 14TH AVE. Turn RIGHT onto ALDER ST. Turn left onto NW12th and enter our parking lot on the corner of 12th and Washington. Ricochet Partners is just off ALDER on SW 11TH.

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