Does It Play On Guitar? Tuesday Feb 8 2011

I’ve been asked what my opinion of the SuperBowl ads this year and while I have my own thoughts, there are enough opinions out there to last the year through.
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The Importance of Positioning Monday Feb 14 2011

An often overlooked step in the go to market process is positioning. Many people approach positioning as phraseology more akin to a value proposition than a strategic marketing niche.
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Top 10 Links of the Week: February 16 Wednesday Feb 16 2011

1. From Hulu to Google TV, Battle is on in Distribution Turf War

2. Seniors Slowly Shift to Digital

3. Silicon’s Secrets: What Chips Tell Us About the Future of Mobile

4. Egypt Leaders Found Off Switch for Internet

5. Google Introduces One Pass, a Micropayment Service for Publishers

6. "Play Dough" belongs to Play-Doh, court rules

7. Fed Forecasts faster Growth as Economy Gathers Steam

8. What Brands Can Learn From Unofficial Bloggers

9. Mobile Habits Evolve

10. US Marketing Spending to Rise


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The Power of Connection Wednesday Feb 23 2011

Recent world events have focused our attention on a growing fear amongst dictatorial powers. It isn’t an arms bearing citizenry that is keeping the powerful up at night wondering if their potentate days are near an end.
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Top 10 Links of the Week: February 21 Wednesday Feb 23 2011

1. B2B Sites See Big Rise in LinkedIn Logins

2. Apple To Face Music on Succession, Board Vote

3. To Celebrate The Jan. 25 Revolution, Egyptian Names His First Born "Facebook"

4. Hungry For a Solution to Rising Food Prices

5. CitySearch Partners With Groupon on Mobile App

6. Apple Hints at iPad News in March 2 Event Invitation

7. Say Media Forms 'Directory for Marketers'

8. Social Gaming Meets Dating in CupidsPlay

9. Web Analytics: Frequently Asked Questions and Direct Answers

10. Mobile Payments Take Hold Around the World


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