Progressive Ideas in the Masonry Services Sector
Successful companies look at the same problem everyone else looks at but they come up with a better solution to it. That’s the case with The Masonry Group, now the largest masonry contractor in the Southwest. Seeing the challenges regional and national builders continued to face with an industry that hadn’t kept pace with their own professionalism, The Masonry Group created a company focused on serving not only the masonry needs of its customers with progressive excellence but their business needs as well.
The challenge of branding and marketing The Masonry Group involved capturing the tremendous heritage of the founding companies while integrating the sea change business advancements company management architected.
“A new model in an old industry, the positioning of The Masonry Group was a delicate process,” says Peter Charlton Chief Creative Officer for Ricochet. “The name and the business concept existed, but the core essence of the brand had yet to be determined. In addition, the marketing strategy needed to be developed. Ensuring alignment between both as a means of fulfilling business objectives was essential.”
The encapsulation of the brand came in the form of a tagline, a promise to customers — “Said, and done.” The tagline underscores the heart of The Masonry Group’s benefits to its builder customers. From internally launching the brand to employees to externally launching the brand to customers and prospects, our comprehensive strategic, creative, and development work has laid the foundation for a great company to communicate its superior benefits.
To learn more about The Masonry Group visit www.themasonrygroup.com
