Story is the perfect package of ideas wrapped with emotion.
Story catalyzes the development of affinity, the examination of behavior, the understanding of motives, and the ability to have new experiences through the experiences of others.
Storytelling is its own language. It’s a language we practice in the advertising, marketing and learning experiences we create using a process we call Clever Relevance™. Our TV spot for Wordlock showcases its implementation in advertising.
This video, part of a learning curriculum on data privacy uses Clever Relevance™ to educate.
Strategic use of visual techniques supports storytelling. In this ad for CocktailTown.com we utilize stop motion to convey the variety of glassware on CocktailTown.com.
