Story is the perfect package of ideas wrapped with emotion.
Story catalyzes the development of affinity, the examination of behavior, the understanding of motives, and the ability to have new experiences through the experiences of others.
The perfect marriage of strategic positioning and creative implementation, this ad campaign for DensDeck® Prime Roof Board nuances a proverbial cultural phrase to sell the product segment in the headline, while playing on the word ‘cover’ to present product benefits uniquely. The rooftop “covers” provide significant extensibility, keeping the campaign fresh and enabling full coverage of all the product’s benefits. The campaign is extended into digital, trade shows, social and list and account based marketing.
An ongoing challenge for architects is maintaining their design intent from inception through construction. In this ad, we connect the control they have in their design stage with the control of their design on the job site—when they use DensElement® Barrier System. The headline reinforces the successful implementation of their design vision.
The name of the game in marketing destination experiences is in the numbers. Successfully drawing visitors through the gates is the KPI of success. Our print, digital, outdoor, and radio campaign helped Conner Prairie have the best attendance ever for this annual event.