The perfect marriage of strategic positioning and creative implementation, this ad campaign for DensDeck® Prime Roof Board nuances a proverbial cultural phrase to sell the product segment in the headline, while playing on the word ‘cover’ to present product benefits uniquely. The rooftop “covers” provide significant extensibility, keeping the campaign fresh and enabling full coverage of all the product’s benefits. The campaign is extended into digital, trade shows, social and list and account based marketing.
The name of the game in marketing destination experiences is in the numbers. Successfully drawing visitors through the gates is the KPI of success. Our print, digital, outdoor, and radio campaign helped Conner Prairie have the best attendance ever for this annual event.
An ongoing challenge for architects is maintaining their design intent from inception through construction. In this ad, we connect the control they have in their design stage with the control of their design on the job site—when they use DensElement® Barrier System. The headline reinforces the successful implementation of their design vision.
Storytelling is its own language. It’s a language we practice in the advertising, marketing and learning experiences we create using a process we call Clever Relevance™. Our TV spot for Wordlock showcases its implementation in advertising.
This video, part of a learning curriculum on data privacy uses Clever Relevance™ to educate.
