Ricochet Insights

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CGI is Just Hitting its Stride Part 2
The impact of CGI and computer modeling in general has been enormous on the world of Marketing and Communication, Manufacturing, and, more recently, Learning.
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CGI is Just Hitting its Stride Part 1
The use of computer modeling has been a stronghold in entertainment and gaming, but it's only nibbling at the edge of possibility in marketing and learning. In Part One of our look at the application of CGI, we'll explore the use of 3D in ecommerce.
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Fear of Differentiating… Too Much
The marketing team is assembled, and the decision is made.
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Dispense Good Positivity 6
Latitude isn’t just imaginary lines that circle the earth above and below the equator. Latitude is an allowance we grant others to express their own thoughts and make their own decisions.
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Dispense Good Positivity 5
Diversity in thought is the mind’s razor strop, but it does require some social grease. It's the focus of this edition of Dispense Good.
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Dispense Good Positivity 4
This edition in our minisode series echoes this comment by Martin Luther King “I have decided to stick with love. Hate is too great a burden to bear.”
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Ricochet Wins Architectural Record Excellence in Advertising Awards
Two of our national print ads for Georgia-Pacific – DensElement® Barrier System and DensDeck® Prime Roof Boards – won in Architectural Record magazine’s prestigious Annual Advertising Excellence Awards.
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Dispense Good Positivity 3
The distance often felt in relationships can be shortened with a simple shift. Enjoy our new minisode in the series.
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Dispense Good Positivity 2
The best solutions have a simplicity that soothes the soul. Sending more optimism out to encourage yourself and those in your circle.
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Dispense Good Launch Video
Since there’s a plethora of negativity flowing these days, we decided to put some positivity into play with our Dispense Good campaign. Here’s the first in our series.
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7 Ideas That Were Almost Shelved
Recognizing a great idea is an ability with which few are graced. The ability to say no, much more widely dispersed.
Blog 05 Get Personal
Get Personal Before You’re Introduced
Some say brand awareness is an outdated marketing concept to be replaced with one on one marketing. But is there still a place for it as an introduction to a brand?
Blog 04 Power Couple
The Power Couple: Agency + Production Company
With the massive need for brand video content, new approaches are being explored impacting agencies, production companies, and brands. Why make it an 'either' 'or' choice? What about the agency and production company as one?
Blog 03 Misdirection
The Art of Misdirection
​The art of misdirection is evident in every well told story whether it's in film, jokes, advertising, short stories, marketing, novels or learning. What is it? Why does it work? What's the theory behind it? Let's take a brief look together.
Blog 02 Marketing Tactic
The New Marketing Tactic
There's a new tactic marketing can use to reach target audiences, and it's right under our noses. It's a tactic that conveys a brand's personality in a meaningful way to its recipients. What is it?
Blog 01 Attracted
Attracted to the Pure
Could it be that our culture is so starved for honest expressions that we respond to things we swear we never would?
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Learning Partner Search? Ask These 15 Questions
Learning should be transformational not constipational. What’s usually missing is creative mastery. But how do you know who’s creative and who isn’t?
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Creating a Lead Generation Engine
This new online magazine follows content marketing's main mantra - help first - with audience relevant free articles and lead generating content downloads.
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The Campaign Multiplier
There's one aspect of your campaign that can't be addressed with logic alone. So how do you ensure your campaign has what it takes to make that magic connection with the target?
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When Your Execs Don’t Believe in Marketing
Marketers face a challenge far more difficult than market dynamics - the lack of belief in marketing by senior leadership. So what do you do? Check out Tip No. 1 in our ongoing series.
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A Cocktail Glass and a Life Principle
A visit to a primo mixologist illuminates the differentiator that separates the good from the great.
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Seven Ways to Enhance Your Storytelling with Color
The colors in your visual experiences are tapping into your audiences emotions. Are they the right ones? Learn how storytelling is amplified with the strategic use of color.
Who is Ricochet Partners? We are story crafters working across the panoply of media disciplines to bring just the right story to achieve your objectives with your audiences.
Yes, I'd like more info about setting up a story session for my project: