Two of our national print ads for Georgia-Pacific – DensElement® Barrier System and DensDeck® Prime Roof Boards – won in Architectural Record magazine’s prestigious Annual Advertising Excellence Awards. The winners are selected for their effectiveness communicating to architects. A blue ribbon panel of architects review and judge the ads.
As part of our launch campaign, we created a spread ad featuring DensElement® Barrier System integrated sheathing and introduced DensDefy™ Accessories used in the system.
This campaign takes a novel approach to promoting DensDeck® Prime Roof Board as a cover board in the roof assembly. The series displays the risks to the integrity of the assembly and the building through the titles on each ‘cover’ atop the roof.
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