Ricochet Wins Architectural Record Excellence in Advertising Awards

Blog Post Spread

Two of our national print ads for Georgia-Pacific – DensElement® Barrier System and DensDeck® Prime Roof Boards – won in Architectural Record magazine’s prestigious Annual Advertising Excellence Awards. The winners are selected for their effectiveness communicating to architects. A blue ribbon panel of architects review and judge the ads.

Winner in the Spread Category

Georgia-Pacific Gypsum "Simplified-Just As You Requested"

As part of our launch campaign, we created a spread ad featuring DensElement® Barrier System integrated sheathing and introduced DensDefy™ Accessories used in the system.

Honorable Mention in Single Page Category

Georgia-Pacific Gypsum "F is for Foot Traffic"

This campaign takes a novel approach to promoting DensDeck® Prime Roof Board as a cover board in the roof assembly. The series displays the risks to the integrity of the assembly and the building through the titles on each ‘cover’ atop the roof.

For more information on our creative advertising, just contact sales@ricochetpartners.com.


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